[Elsevier] Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals

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journalㄩJournal of Business Research

AuthorsㄩFoo Nin Ho; Jared Wong; Glen Brodowsky

Published dateㄩ2023-1-

DOIㄩ10.1016/j.jbusres.2022.113382

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296322008475/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2022.113382

Article SourceㄩElsevier BV﹝


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TJ0695 Post time 18 min. ago | Show all posts

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