[Other] Creating cool: The crafting, development, and management of cool brands

ahma224 Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Global Fashion Marketing

AuthorsㄩGeraldo Matos; Delancy H. S. Bennett; Mitchell L. Hamilton; Cecilia Ruvalcaba; Bhaskar Upadhyaya; Nwamaka A. Anaza

Published dateㄩ2025-4-3

DOIㄩ10.1080/20932685.2024.2431961

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/20932685.2024.2431961

Article linkㄩhttps://doi.org/10.1080/20932685.2024.2431961

Article SourceㄩInforma UK Limited﹝


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