[Elsevier] Is high-arousal language always persuasive? The role of congruence between verbal and nonverbal cues in virtual live streaming

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journalㄩElectronic Commerce Research and Applications

AuthorsㄩXiaoli Lu; Linlin Xu

Published dateㄩ2026-9-

DOIㄩ10.1016/j.elerap.2026.101639

PDF linkㄩhttps://www.sciencedirect.com/sc ... 567422326000682/pdf

Article linkㄩhttps://doi.org/10.1016/j.elerap.2026.101639

Article SourceㄩElsevier BV﹝


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