[Elsevier] When and how hyperbole hurts: the effects of hyperboles in advertising on perceived brand authenticity and purchase behavior

hoang888 Post time Half hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-10-19 11:15
Reward10points

journalㄩJournal of Business Research

AuthorsㄩYan Wang; Jie Wang; Jingning Ding; Jing Jiang

Published dateㄩ2027-1-

DOIㄩ10.1016/j.jbusres.2026.116488

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296326005230/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2026.116488

Article SourceㄩElsevier BV﹝


Remarkㄩ
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Return to the list