[Elsevier] How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

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journalㄩActa Psychologica

AuthorsㄩMei Kei Leong; Kian Yeik Koay

Published dateㄩ2026-2-

DOIㄩ10.1016/j.actpsy.2025.106024

PDF linkㄩhttps://www.sciencedirect.com/sc ... 001691825013381/pdf

Article linkㄩhttps://doi.org/10.1016/j.actpsy.2025.106024

Article SourceㄩElsevier BV﹝


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