[SAGE] The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy

Pranata Post time 2026-10-17 14:16:10 | Show all posts |Read mode
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Jurnal: Journal of Interactive Marketing

Penulis: Simbarashe Pasirayi; Patrick B. Fennell

Tanggal Publikasi: 2023-2-

DOI: 10.1177/10949968221134805

Tautan PDF: https://journals.sagepub.com/doi/pdf/10.1177/10949968221134805

Tautan Artikel: https://doi.org/10.1177/10949968221134805

Sumber Artikel: SAGE Publications .


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