[Emerald] The impact of scarcity promotions inlive streaming e-commerce on purchase intention: the mediating effect of emotional experience

chrisd7 Post time 2026-10-17 22:31:20 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩRong Zhou

Published dateㄩ2025-10-13

DOIㄩ10.1108/apjml-04-2024-0475

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0475/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-04-2024-0475

Article SourceㄩEmerald﹝


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Georgee Post time 2026-10-17 22:31:21 | Show all posts

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