[Elsevier] Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩSanjeev Kumar; Rajesh Rajaguru; Lin Yang

Published dateㄩ2024-11-

DOIㄩ10.1016/j.jretconser.2024.104051

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698924003473/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2024.104051

Article SourceㄩElsevier BV﹝


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