[Taylor&Francis] The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages

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journalㄩInternational Journal of Advertising

AuthorsㄩErlinde Cornelis; Nico Heuvinck; Anuja Majmundar

Published dateㄩ2020-4-2

DOIㄩ10.1080/02650487.2019.1624348

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1624348

Article linkㄩhttps://doi.org/10.1080/02650487.2019.1624348

Article SourceㄩInforma UK Limited﹝


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