[Emerald] Navigating the Chinese purchase intent in fresh agricultural product live streaming: anchor features, perceived risk and consumer confidence

chautue2510 Post time 2026-10-18 09:12:59 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩJingnan Ju; Poh-Chuin Teo; Hamedi Adnan

Published dateㄩ2025-11-19

DOIㄩ10.1108/apjml-05-2024-0657

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0657/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-05-2024-0657

Article SourceㄩEmerald﹝


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Georgee Post time 2026-10-18 09:13:00 | Show all posts

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