[Elsevier] Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI*s social role

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journalㄩJournal of Business Research

AuthorsㄩYaqi Chen; Haizhong Wang; Sally Rao Hill; Binglian Li

Published dateㄩ2024-12-

DOIㄩ10.1016/j.jbusres.2024.114867

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296324003710/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2024.114867

Article SourceㄩElsevier BV﹝


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