[Emerald] Storytelling marketing and creative design: driving tourist purchase and preservation intentions via cultural interest and aesthetic pleasure inintangible heritage tourism

Ngoclinhthanh Post time 2026-10-18 16:16:34 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩJing Wang; Xiaolan Yin; Yu Wu; Wen Jiang

Published dateㄩ--

DOIㄩ10.1108/apjml-01-2026-0071

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -01-2026-0071en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-01-2026-0071

Article SourceㄩEmerald﹝


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