[Taylor&Francis] Cultural Values Reflected in Chinese and U.S. Television Commercials

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期刊:广告研究杂志

作者:Hong Cheng;John C. Schweitzer

出版日期:1996年5月

DOI:10.1080/00218499.1996.12466529

PDF链接:https://www.tandfonline.com/doi/ ... 18499.1996.12466529

文章链接:https://doi.org/10.1080/00218499.1996.12466529

文章来源:Informa UK Limited。


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