[Other] Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts

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Linhnhi1111 Post time 2026-10-19 01:02:01 | Show all posts |Read mode
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journalㄩInternational Journal of Electronic Marketing and Retailing

AuthorsㄩRuturaj Baber; Prerana Baber; Sumit Narula; Rahul Pratap Singh Kaurav

Published dateㄩ2024--

DOIㄩ10.1504/ijemr.2024.141800

PDF linkㄩhttp://www.inderscienceonline.co ... 4/IJEMR.2024.141800

Article linkㄩhttps://doi.org/10.1504/ijemr.2024.141800

Article SourceㄩInderscience Publishers﹝


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