[SAGE] The Interplay Between the Intangible Cultural Heritage Label and Brand Types on Chinese Consumer Brand Responses

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Ngoclinhthanh Post time 2026-10-19 01:27:51 | Show all posts |Read mode
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journalㄩSage Open

AuthorsㄩXiao Huang; Qiulin Xu; Chen Gan

Published dateㄩ2025-4-

DOIㄩ10.1177/21582440251334510

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/21582440251334510

Article linkㄩhttps://doi.org/10.1177/21582440251334510

Article SourceㄩSAGE Publications﹝


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