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[Wiley] The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products

yada_b Post time 2026-10-19 10:11:16 | Show all posts |Read mode
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journalㄩJournal of Consumer Behaviour

AuthorsㄩAnupama Ambika; Varsha Jain; Russell Belk; Dharun Kasilingam; Rajneesh Krishna

Published dateㄩ2025-3-

DOIㄩ10.1002/cb.2435

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2435

Article linkㄩhttps://doi.org/10.1002/cb.2435

Article SourceㄩWiley﹝


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