[Emerald] Real but deceptive: effectiveness of personalized synthetic advertising for event promotion

thaonguyen1001 Post time 2026-10-19 14:26:29 | Show all posts |Read mode
This post will be closed automatically in 2026-10-22 14:26
Reward10points

journalㄩSport, Business and Management: An International Journal

AuthorsㄩYang Xu; Derek Walton; Robert McDermand; Jason Reese

Published dateㄩ2025-11-24

DOIㄩ10.1108/sbm-03-2025-0057

PDF linkㄩhttps://www.emerald.com/sbm/arti ... -03-2025-0057en.pdf

Article linkㄩhttps://doi.org/10.1108/sbm-03-2025-0057

Article SourceㄩEmerald﹝


Remarkㄩ

Best Answer

Please approve

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
Kingpie Post time 2026-10-19 14:26:30 | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Senior Member
  • post

  • reply

  • points

    1170


Daily Top Contributors

Return to the list