[Emerald] AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes

thaonguyen1001 Post time 2026-10-19 14:27:38 | Show all posts |Read mode
This post will be closed automatically in 2026-10-22 14:27
Reward10points

journalㄩJournal of Services Marketing

AuthorsㄩRoberta De Cicco; Barbara Francioni; Ilaria Curina; Marco Cioppi

Published dateㄩ2025-12-15

DOIㄩ10.1108/jsm-10-2024-0539

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0539/full/xml

Article linkㄩhttps://doi.org/10.1108/jsm-10-2024-0539

Article SourceㄩEmerald﹝


Remarkㄩ

Best Answer

Please approve

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
Georgee Post time 2026-10-19 14:27:39 | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Senior Member
  • post

  • reply

  • points

    1170


Daily Top Contributors

Return to the list