[Emerald] Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience |
|
This post will be closed automatically in 2026-10-22 19:54
Best Answer
2026-10-19
|
| |
post
reply
points
100
40
Pandemic Acceleration of Retail Phygitalization
30
Retail in a New World
10
Digital transformation and workforce resilience in social enterprises: governance for crisis readiness
10
Voices of change throughCOLLECTIVE VISIBILITY: a case of women's empowerment in sport
10
The effect of conversational chatbots on social innovation: mediation through entrepreneurial grit
