[Emerald] Trust development in live streaming commerce: interaction-based building mechanisms and trust transfer perspective |
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10
AI in Data-driven Marketing: Decoding Consumer Choices and Behaviours
15
Factors predicting young consumers* purchase intention of non-deceptive counterfeit: evidence from Gulf countries
10
How does the rise of eco-consciousness shape consumers* buying intent? Exploring the moderated mediation model of NAM-ELM
20
Trust and knowledge sharing in project teams in construction industry of Pakistan: moderating role of perceived behavioral control
20
Online counterfeit purchase behaviour: moderating effect of perceived anonymity and moral disengagement