[Taylor&Francis] Team Identification, Emotional Attachment, Sports Team Brand Equity, and Purchase Intentions: Evidence from Football Fans in an Emerging Market

hunnie2966 Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of African Business

AuthorsㄩJohn Paul Basewe Kosiba; Johan Coetzee

Published dateㄩ--

DOIㄩ10.1080/15228916.2026.2696168

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/15228916.2026.2696168

Article linkㄩhttps://doi.org/10.1080/15228916.2026.2696168

Article SourceㄩInforma UK Limited﹝


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