[Taylor&Francis] How perceived brand localness affects purchase intentions: Examining the role of brand authenticity

vominhtai Post time 2026-10-22 16:22:49 | Show all posts |Read mode
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journalㄩJournal of Global Scholars of Marketing Science

AuthorsㄩChenyu Zhang; Bangwool Han

Published dateㄩ2025-1-2

DOIㄩ10.1080/21639159.2024.2400955

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/21639159.2024.2400955

Article linkㄩhttps://doi.org/10.1080/21639159.2024.2400955

Article SourceㄩInforma UK Limited﹝


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Georgee Post time 2026-10-22 16:22:50 | Show all posts

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