[Elsevier] Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers

haiannh06 Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩComputers in Human Behavior

AuthorsㄩHongquan Chen; Bingjia Shao; Xuemei Yang; Weiyao Kang; Wenfang Fan

Published dateㄩ2024-7-

DOIㄩ10.1016/j.chb.2024.108216

PDF linkㄩhttps://www.sciencedirect.com/sc ... 747563224000840/pdf

Article linkㄩhttps://doi.org/10.1016/j.chb.2024.108216

Article SourceㄩElsevier BV﹝


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