[Emerald] Virtual influencer marketing: a study of millennials and gen Z consumer behaviour

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mluong27 Post time 6 day(s) ago | Show all posts |Read mode
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journalㄩQualitative Market Research: An International Journal

AuthorsㄩPadma Angmo; Rachna Mahajan

Published dateㄩ2024-5-9

DOIㄩ10.1108/qmr-01-2023-0009

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-0009/full/xml

Article linkㄩhttps://doi.org/10.1108/qmr-01-2023-0009

Article SourceㄩEmerald﹝


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