[Emerald] Just the two of us〞getting closer all the time: the role of sonic branding in connecting with consumers

phamluuyennhi Post time 6 day(s) ago | Show all posts |Read mode
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journalㄩEuropean Journal of Marketing

AuthorsㄩElyria Kemp; My (Myla) Bui; Steven W. Kopp; Xingyi Zhang

Published dateㄩ2026-6-19

DOIㄩ10.1108/ejm-05-2024-0369

PDF linkㄩhttps://www.emerald.com/ejm/arti ... -05-2024-0369en.pdf

Article linkㄩhttps://doi.org/10.1108/ejm-05-2024-0369

Article SourceㄩEmerald﹝


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Georgee Post time 6 day(s) ago | Show all posts

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