[Emerald] Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

snakeisgod Post time 6 day(s) ago | Show all posts |Read mode
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journalㄩEuropean Journal of Marketing

AuthorsㄩGalit Shmueli; Marko Sarstedt; Joseph F. Hair; Jun-Hwa Cheah; Hiram Ting; Santha Vaithilingam; Christian M. Ringle

Published dateㄩ2019-11-11

DOIㄩ10.1108/ejm-02-2019-0189

PDF linkㄩhttps://www.emerald.com/insight/ ... -2019-0189/full/xml

Article linkㄩhttps://doi.org/10.1108/ejm-02-2019-0189

Article SourceㄩEmerald﹝


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