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[Other] Calculators for Women: When Identity-Based Appeals Alienate Consumers

ChristineShi Post time 1 hour(s) ago | Show all posts |Read mode

This post will be closed automatically in 2026-10-27 21:23

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journal：Journal of the Association for Consumer Research

Authors：Tami Kim; Kate Barasz; Michael I. Norton; Leslie K. John

Published date：2023-1-1

DOI：10.1086/722691

PDF link：https://www.journals.uchicago.edu/doi/pdf/10.1086/722691

Article link：https://doi.org/10.1086/722691

Article Source：University of Chicago Press。

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