[Wiley] The Antecedents and Consequences of Consumer Guilt: A Systematic Review and Agenda for Future Research

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journalㄩJournal of Consumer Behaviour

AuthorsㄩSonal Purohit; Raiswa Saha; Umair Akram

Published dateㄩ2026-5-

DOIㄩ10.1002/cb.70091

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.70091

Article linkㄩhttps://doi.org/10.1002/cb.70091

Article SourceㄩWiley﹝


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