[Emerald] Does cross-channel consistency always create brand loyalty in omni-channel retailing?

nxon Post time Yesterday 22:38 | Show all posts |Read mode
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journalㄩInternational Journal of Retail & Distribution Management

AuthorsㄩTing Liu; Minghao Liu

Published dateㄩ2024-1-18

DOIㄩ10.1108/ijrdm-12-2022-0517

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0517/full/xml

Article linkㄩhttps://doi.org/10.1108/ijrdm-12-2022-0517

Article SourceㄩEmerald﹝


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Georgee Post time Yesterday 22:38 | Show all posts

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