[Taylor&Francis] The Impact of Collaborative Shaping of Music Brand Narrative Strategies and Virtual Characters on Consumer Brand Loyalty

linhherbe Post time Yesterday 01:35 | Show all posts |Read mode
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journalㄩServices Marketing Quarterly

AuthorsㄩZhaoLei Sun; Ye Ni

Published dateㄩ2026-4-3

DOIㄩ10.1080/15332969.2025.2571335

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/15332969.2025.2571335

Article linkㄩhttps://doi.org/10.1080/15332969.2025.2571335

Article SourceㄩInforma UK Limited﹝


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Sweetums33 Post time Yesterday 01:35 | Show all posts

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