[Emerald] The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

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journalㄩMarketing Intelligence & Planning

AuthorsㄩAnwar Sadat Shimul; Ian Phau

Published dateㄩ2023-7-7

DOIㄩ10.1108/mip-10-2022-0443

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0443/full/xml

Article linkㄩhttps://doi.org/10.1108/mip-10-2022-0443

Article SourceㄩEmerald﹝


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