[Taylor&Francis] Not All Pride is Equal: Understanding Persuasion Through Pride Appeals, Product Involvement, and Skepticism in Green Advertising

hoang888 Post time The day before yesterday 13:06 | Show all posts |Read mode
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journalㄩJournal of Promotion Management

AuthorsㄩJi Mi Hong; Rachel Esther Lim

Published dateㄩ2025-10-3

DOIㄩ10.1080/10496491.2025.2562279

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10496491.2025.2562279

Article linkㄩhttps://doi.org/10.1080/10496491.2025.2562279

Article SourceㄩInforma UK Limited﹝


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