[Taylor&Francis] Virtual Influencership and the ‘Desire to model’ In Social Marketing: A Gen Z Perspective

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journal：Journal of Nonprofit & Public Sector Marketing

Authors：Vidhi Sharma; Prakash Vel; Rumaila Abbas; Rohan Sarin

Published date：2026-5-27

DOI：10.1080/10495142.2025.2571538

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/10495142.2025.2571538

Article link：https://doi.org/10.1080/10495142.2025.2571538

Article Source：Informa UK Limited。

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