[Emerald] How intelligent recommendations drive green consumption: the importance of green involvement and technology self-efficacy

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩYing Sun; Huanqing Wang; Yang Yang; Haonan He

Published dateㄩ--

DOIㄩ10.1108/apjml-07-2025-1447

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -07-2025-1447en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-07-2025-1447

Article SourceㄩEmerald﹝


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