[Elsevier] Uncovering the negative impact of flash sales on instant order cancellations in live streaming

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journalㄩJournal of Business Research

AuthorsㄩXueting Zhang; Feng Wang; Xia Cao; Ao Zan

Published dateㄩ2026-2-

DOIㄩ10.1016/j.jbusres.2025.115882

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296325007052/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2025.115882

Article SourceㄩElsevier BV﹝


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