[Other] Exploring the Mechanisms of Live Streaming Technology and Impulse Buying Tendencies: Do Zero Moments of Truth Value, Trust, and Emotional Engagement Matter?

fsmaoui Post time Yesterday 23:32 | Show all posts |Read mode
This post will be closed automatically in 2026-10-30 23:30
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journalㄩJournal of the Association for Information Systems

AuthorsㄩXin-Jean Lim; Jun-Hwa Cheah; Nisreen Ameen

Published dateㄩ--

DOIㄩ10.17705/1jais.00957

Article linkㄩhttps://doi.org/10.17705/1jais.00957

Article SourceㄩAssociation for Information Systems﹝


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