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[Taylor&Francis] When to punish? A structural model of cognitive dissonance and moral reasoning in shaping consumer responses to greenwashing

KimOanhNguyen Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Marketing Management

AuthorsㄩJungkun Park; Christine Ye; Jiawei Miao

Published dateㄩ2026-7-24

DOIㄩ10.1080/0267257x.2026.2695081

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/0267257X.2026.2695081

Article linkㄩhttps://doi.org/10.1080/0267257x.2026.2695081

Article SourceㄩInforma UK Limited﹝


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