[Emerald] How attractiveness and value similarity drive social media live streaming purchases: a hybrid SEM-ANN approach

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩYunlong Xu; Xiuquan Deng

Published dateㄩ2026-6-25

DOIㄩ10.1108/apjml-04-2025-0735

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -04-2025-0735en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-04-2025-0735

Article SourceㄩEmerald﹝


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