[Elsevier] Endorsement effectiveness of celebrities* avatars: Evidence from multiple experiments

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journalㄩJournal of Business Research

AuthorsㄩJin Xue; Matthew Tingchi Liu; Xi Song

Published dateㄩ2025-10-

DOIㄩ10.1016/j.jbusres.2025.115544

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296325003674/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2025.115544

Article SourceㄩElsevier BV﹝


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