[Emerald] Are social media marketing activitiesreaping benefits for brands? The moderating role of education

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journalㄩMarketing Intelligence & Planning

AuthorsㄩShaji Mathai; Sushant Kumar; Naman Sreen; Saket Jeswani

Published dateㄩ2025-6-25

DOIㄩ10.1108/mip-02-2024-0137

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0137/full/xml

Article linkㄩhttps://doi.org/10.1108/mip-02-2024-0137

Article SourceㄩEmerald﹝


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