[Wiley] Toward a Bidirectional Loop of Green Brand Image and Sustainable Consumption Behavior: Evidence From Dual Sequential Mediation

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journalㄩBusiness Strategy and the Environment

AuthorsㄩMargaret L. Sheng; Thu Thao Tran

Published dateㄩ--

DOIㄩ10.1002/bse.71331

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/bse.71331

Article linkㄩhttps://doi.org/10.1002/bse.71331

Article SourceㄩWiley﹝


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