[Other] Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited

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journalㄩJournal of Marketing Theory and Practice

AuthorsㄩUlrich R. Orth; Renata De Marchi

Published dateㄩ2007-7-

DOIㄩ10.2753/mtp1069-6679150303

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679150303

Article linkㄩhttps://doi.org/10.2753/mtp1069-6679150303

Article SourceㄩInforma UK Limited﹝


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