[Elsevier] Improving B2B customer churn through action rule mining

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期刊:工业营销管理

作者:Emil Guliyev、Juliana Sanchez Ramirez、Arno De Caigny、Kristof Coussement

出版日期:2025年2月

DOI:10.1016/j.indmarman.2024.12.005

PDF链接:https://www.sciencedirect.com/sc ... 019850124002037/pdf

文章链接:https://doi.org/10.1016/j.indmarman.2024.12.005

文章来源:Elsevier BV。


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