[Emerald] From claims to conversions: exploring sustainable advertising, brand trust and review dynamics in online green purchases |
|
This post will be closed automatically in 2026-10-31 14:59
Reward10points
|
post
reply
points
50
10
Improving the picking efficiency ofa cold warehouse to avoid temperature abuse
10
From claims to conversions: exploring sustainable advertising, brand trust and review dynamics in online green purchases
10
Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers
10
Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost
10
Demystifying behavioural biases influencing sustainable investing decisions: a hybrid PLS-SEM and fuzzy DEMATEL approach
