[Emerald] Assessing hatred and anti-brand activism within online brand communities: the roles of ideological imbalance and online brand avoidance |
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Reward10points
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Factors predicting young consumers＊ purchase intention of non-deceptive counterfeit: evidence from Gulf countries
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How does the rise of eco-consciousness shape consumers＊ buying intent? Exploring the moderated mediation model of NAM-ELM
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Trust and knowledge sharing in project teams in construction industry of Pakistan: moderating role of perceived behavioral control
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Online counterfeit purchase behaviour: moderating effect of perceived anonymity and moral disengagement
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How does the rise of eco-consciousness shape consumers＊ buying intent? Exploring the moderated mediation model of NAM-ELM
