[Emerald] Signaling norm salience through perceived peer counterfeit consumption

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journalㄩJournal of Product & Brand Management

AuthorsㄩSameeullah Khan; Asif Iqbal Fazili; Irfan Bashir

Published dateㄩ2023-7-26

DOIㄩ10.1108/jpbm-02-2022-3859

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-3859/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-02-2022-3859

Article SourceㄩEmerald﹝


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