Channel dynamics strategy of music merchandise: the effect of offline consumer experience on online sales

Post time Half hour(s) ago

Edited by Ragini281100 at 2026-10-29 06:00

journal：Asia Pacific Journal of Marketing and Logistics

Authors：Jin Seon Choe; Miyea Kim

Published date：--

DOI：10.1108/apjml-09-2025-1970

PDF link：https://www.emerald.com/apjml/ar ... -09-2025-1970en.pdf

Article link：https://doi.org/10.1108/apjml-09-2025-1970

Article Source：Emerald。

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