[Other] Customer engagement in phygital retailing: study of antecedents and outcomes within the activity theory

Ragini281100 Post time Half hour(s) ago | Show all posts |Read mode
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Edited by Ragini281100 at 2026-10-29 06:01

journalㄩInternational Journal of Electronic Marketing and Retailing

AuthorsㄩFatma Choura; Oussama Jemai

Published dateㄩ2025--

DOIㄩ10.1504/ijemr.2025.149550

PDF linkㄩhttp://www.inderscienceonline.co ... 4/IJEMR.2025.149550

Article linkㄩhttps://doi.org/10.1504/ijemr.2025.149550

Article SourceㄩInderscience Publishers﹝

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