Designing the future of retail: Zara’s architectural journey from mainstream to phygital luxury experience

Post time 1 hour(s) ago

Edited by Ragini281100 at 2026-10-29 06:01

journal：Journal of Global Fashion Marketing

Authors：Silvia Pérez-Bou; Valentina Bauzá

Published date：2026-4-3

DOI：10.1080/20932685.2026.2628691

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/20932685.2026.2628691

Article link：https://doi.org/10.1080/20932685.2026.2628691

Article Source：Informa UK Limited。

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