Human-centric experience in phygital retail: a sentiment-based comparison of hybrid and traditional touchpoints

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journal：Journal of Services Marketing

Authors：Danielle Lecointre-Erickson; Safaa Adil; Laeeq Khan; Koffi Selom Agbokanzo; Mirna Bassily; Sourou Méatchi

Published date：--

DOI：10.1108/jsm-09-2025-0708

PDF link：https://www.emerald.com/jsm/arti ... -09-2025-0708en.pdf

Article link：https://doi.org/10.1108/jsm-09-2025-0708

Article Source：Emerald。

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[Emerald] Human-centric experience in phygital retail: a sentiment-based comparison of hybrid and traditional touchpoints

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